HOME DEPOT
​COVID-19 CAMPAIGN

MARKETING A COMPANY
Working with a main goal in mind to promote Home Depot’s new safety protocols and store environment amid the COVID-19 pandemic, I developed a variety of print collateral materials as well as digital.

Creating a cohesive look and style based on a style guide I developed the early stages of the project. I designed a direct mailer, homepage, and social media ads.*

FEBREZE BILLBOARDS

PRACTICING COPYWRITING SKILLS
​In order to promote the various Febreze scents, I utilized creative copywriting skills to attract the target consumer to these series of billboards. Adding vector illustrations to the changing key phrase to further emphasize the product.

These series of billboards utilize a simple and clean approach when it comes to the design and layout, similar to that of the company.*

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MOUNTAIN HARD WEAR
AD SERIES

CREATING A SERIES
Working with the provided product images and logo of the outdoor gear company, I developed a three poster series advertising Mountain Hard Wear's new products.

Adapting a simple approach with minimal elements, I utilized my copywriting skills and came up with an interchangeable catchphrase that alluded to each of the products' use, further highlighted with the background imagery.*